Well, first let me introduce you about SEO: Search Engine Optimization. Basically, SEO is a technique or a method which is used to increase visitors on your site and also increase the website ranking in the SERP(Search Engine Result Page) by "organic", "natural" etc. search.
As this is essential due to continuous increment of competitions of respective websites. As all the search engines have some protocols to follow to get that output of your website in the SERP.
To get higher rankings in SERP, there are two types of SEO Types. Let's talk about them.
- Black Hat SEO
- White Hat SEO
Let's start with White Hat SEO first, because Black hat SEO is not considered as a relevant technique for the regular improvement or maintain your ranking higher in search results.
White Hat SEO is a technique which completely follows search engines rules and regulations, uses some tactics and optimization strategies to get high ranks in the search results with keeping in mind the user first.
There are some useful strategies for you:-
- Social Bookmarking
- Blog Creation
- Article Submission
- Classifieds Listing
- Forum Post
- Blog Comments
- Business Listing
- PDF Share
- Video Submission
- Image Share
Black Hat SEO is that technique which is completely opposed to the White Hat SEO. As it doesn't follow rules and any kind of policies of search engines. It completely focuses on the search engines, not on the human audience. It uses some aggressive strategies to get higher ranks in the search results. It is not beneficial because it may result in spamming or banned by the search engines.
There are some strategies or tactics given below:-
- Keyword Stuffing
- Link Farming
- Doorway Pages
- Cloaking
We will discuss these both White Hat SEO and Black Hat SEO strategies in the next episode. So for further updates.
Stay Tuned With Me.
Thanks, Good-Bye
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