Website Optimization Is Incumbent To Do SEO

In today's digital world, the online presence of the business has become essential. Every business owner wants to earn money, for that it needs to make sure that their business should be in the reach of more user. Digital marketing is the best solution to make your business reach to every user. As everybody has digital appliances, they do search online for every query.

But for more online presence your website should appear in the top results of google box.i.e SERP, Search Engine Result Page. Here comes the digital marketing which helps you to get traffic for your website and ranking in the SERP through various techniques. Online presence of your business can be increased via various ways like PPC, SMO, SEO, Email Marketing and so many.

Having a website for your business is not the only solution to get traffic. Before getting the traffic you need to know that your website should have a high reputation so that it appears at the top according to the search query of the user. For having a high ranking in the SERP, you need the help of SEO which has become essential in this high competition of the digital world.

Here we go to the original issue that before doing SEO you need to optimize your website to have a higher ranking in Google's result. Search Engine Optimization is basically a technique used to have a high ranking and have a large traffic to your website through organic, paid search results. Before doing SEO you need to compliance the conditions of search engine i.e. Google' conditions.

SEO is done with the two techniques, Off-Page Optimization i.e. SEO for the website and On-Page Optimization in the website. On-Page Optimization is called Website Optimization. For doing Website Optimization you should know about the following things come under the On-Page optimization.

Let us understand the following On-Page Optimization Activities:-

• Meta and Title tags:- These are the first and foremost HTML tag's used in your website coding. It doesn't alter the website content but it defines your webpage, what is really your webpage about. Your Title Tag should be of 50-70 characters long and your Meta description should have 250-270 characters. Keywords should be included in the Title tag and Meta description so that the search engine find your webpage relevant to the user's search query.
• H1, H2... Tags:- These tags are shown on your webpage. These tags tell about your webpage content. Each webpage should have a unique and single H1 tag so that the search engine crawlers find your webpage topic clearly for the user.
• Content:-  As it is said that in reference to SEO, Content is the king for SEO. So while optimizing your website your content should be unique and of high quality, so that search engine shows your website for the user's query. As the search engines give importance to the content so your keywords should be included in the content of each webpage.
• Img ALT Tag:-  While Optimizing your website you should check that all the alt tags used for images must be filled with the keywords. It would be better if you use your target keywords in the alt tags.
• Anchor Text:-  Use your target keywords in the anchor text while making hyperlinks, it will help search engines to understand that these keywords are relevant to that particular page. 
• Broken Links:- Your website should not have broken links. Broken Links affects your website reputation in the search engine result pages.

• Duplicate Content:- Your website should not have a duplicate content whether it is duplicate from internal pages or from external websites. Duplicate content will reduce your website ranking in the SERP.,
• External Links:- Please use social media tag buttons in your website to make your website more SEO friendly and nofollow the rest unuseful links.
• Canonical Issue:- This issue arises when your website doesn't have canonical tag. This creates duplicacy for the search engines. This issue arises when your website shows in the search result with or without "www". 
• Mobile Friendly:- Your website should be mobile friendly. As use of mobile devices is increasing as compared to desktop devices. We will understand this better in next blog of mobile optimization.
• Webpage Speed:- Your website speed must be good. As user doesn't stay on that websites which takes more time than 3-4 seconds in opening. So you should optimize your website in terms of speed also. 
• Favicon:-  Your website should have a brand icon to relate with your website and increase your visibility amongst the user and search engine.

One of the most important aspects of SEO is "keywords". You should find the high researchable keywords for your website and include in the meta tags, H1, alt tags, and especially in the Content. So that search engine gives your website importance in the SERP for the user query and increase your ranking for the targeted keywords. 

Thanks, Stay tuned with me for the next blog

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