Wednesday, May 03, 2017

Mobile Optimization: Emerging Definition In Digital Marketing


As we all know that all Digital Marketing has been enormously increasing throughout the world. All business that is running worldwide has accepted the digital marketing for the better outcome of the investments in the business. "Evolution" is the universal truth in the history of technology. People are more interested in new and emerging technology than anything else. As far as Digital Marketing is concerned, an enormous amount of involvement of today's youth has been seen. People are getting involved in the Internet for even a basic knowledge whether it is related to the society, environment etc.. This is just not in the air but the statistic of the user's engagement for the internet has proved. 

To provide such good and useful information to the user, Digital marketing has been playing a good role and it enhances the business also amongst the user. But As I said evolution is the natural phenomenon, nobody can't stop it. That's why we have to run with the world to have a position in the digital market.



Lately, Google one the biggest and renowned search engine announced the statistics of user engagement to the internet. In the announcement, the main and important fact was that users experience for the internet is more by mobile devices rather than the desktop. Google gave interesting statistics about the Mobile vs Desktop.



The conversion rate of users from desktop to mobile has increased gradually. That's why Google is giving priority first to those websites who have optimized their websites according to the mobile-friendly. Google will index the mobile-friendly website first rather desktop websites only. Affect of mobile-friendly websites will be seen in the ranking of websites in the search result.



Mobile Optimization:
  • To make your website mobile-friendly you have to optimize your website according to the mobile devices, that is called mobile optimization.
  • You want your website should open on the mobile devices, for that you need to optimize your website first according to the mobile devices.
  • As the user's engagement is increasing on mobile devices, so you need to make sure that your website loading time should be less as compared to desktop devices.
  • Optimize the meta tags of your website, as the mobile devices use less space, optimize content, images. 
Well thank you for reading my blog, please stay tuned with me for the latest blogs in digital marketing.

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