General Question Asked in Interviews: Do You Work On Backlinks?

Well, In all the interviews, it is a question which is asked every time do you work on backlinks. Even I have faced this question in almost all the interviews. So let us understand what is backlinks and then we will move further on the process of backlinks. As I have explained in my previous blogs about SEO and their activities. All the activities we work is just to create the backlinks for the particular website.

Backlinks are basically the links which point towards our websites, means a link of our website on different websites. This is done by various methods like SEO, SMO. The main purpose of creating backlinks is just simple as to attract visitors to our websites and turns them into sales to increase your ROI( Return On Investment).

Creating Backlinks have some process, which is explained in this blog. Let's start with the simple points:

• Internal Links :- These are the simple links as we see in some websites that keywords in the content have some hyperlinks which go to the other pages which are relevant to that keyword. The concept behind these interlinking is that the user visits important pages of the websites.

• External Links :- These are the links which go outside of the website like we see at the header or the footer of the websites the social media icons or buttons, which goes externally on the social media pages which is very important for the user engagement on the social pages of the website.
• Content Marketing :- This part totally includes the off-page SEO i.e. all the activities of the off-page like Article Posting, Blog Posting, Classified Submissions, Press Release Submissions etc.. Here comes important activity which is Guest Posting. Let me explain the gust posting for you. In the guest posting, we generally asked for the good blogging websites to publish our blog so that it might attract more visitors, but the more important thing for the guest posting is that your content for the blog must be of high quality. It takes some time to publish your blog on the guest blogging websites. So till then keep patience.
• Infographic Images:- You must have seen this kind of images on the social media websites which is generally of high-quality images with a lot of information on that. As we see that the listing of different products on the single websites in the form of images and at the end of that image we see the link of a website for the backlinks. These are the quality backlinks for our websites. Also, we can post these infographic images on different websites to get traffic.

• Social Engagement:- This has become the most important source to make the presence of your websites on social media. As 80 - 90% of users are engaged with social media websites like Facebook, Twitter, Linkedin, Google+, Pinterest etc. So your website should have social media profiles for the better presence amongst the users.
• Blog Comment/ Forum Posting:- This is one of the most important aspects of your website promotion and to create backlinks. You can do start discussions on the different forum posting websites as the users are really eager to get answers for their questions. Quora, Facebook are some platform to start discussions and increase your website presence amongst the users. Blog Commenting is also a good method, as bloggers want appreciation for their work so you can comment on their blogs and make the presence of your links.
• Competitor Analysis:- You can create backlinks by checking your competitive website's backlinks. There are many tools available for checking the backlinks of websites. By that, you can see how many links are pointing to your competitive websites.

So we reach to the end of this blog. Please share your views in the comment section below and stay tuned for the next blog with me. 

Thanks, for reading my blog and be updated.

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Mobile Optimization: Emerging Definition In Digital Marketing

As we all know that all Digital Marketing has been enormously increasing throughout the world. All business that is running worldwide has accepted the digital marketing for the better outcome of the investments in the business. "Evolution" is the universal truth in the history of technology. People are more interested in new and emerging technology than anything else. As far as Digital Marketing is concerned, an enormous amount of involvement of today's youth has been seen. People are getting involved in the Internet for even a basic knowledge whether it is related to the society, environment etc.. This is just not in the air but the statistic of the user's engagement for the internet has proved. 

To provide such good and useful information to the user, Digital marketing has been playing a good role and it enhances the business also amongst the user. But As I said evolution is the natural phenomenon, nobody can't stop it. That's why we have to run with the world to have a position in the digital market.

Lately, Google one the biggest and renowned search engine announced the statistics of user engagement to the internet. In the announcement, the main and important fact was that users experience for the internet is more by mobile devices rather than the desktop. Google gave interesting statistics about the Mobile vs Desktop.

The conversion rate of users from desktop to mobile has increased gradually. That's why Google is giving priority first to those websites who have optimized their websites according to the mobile-friendly. Google will index the mobile-friendly website first rather desktop websites only. Affect of mobile-friendly websites will be seen in the ranking of websites in the search result.

Mobile Optimization:

• To make your website mobile-friendly you have to optimize your website according to the mobile devices, that is called mobile optimization.

• You want your website should open on the mobile devices, for that you need to optimize your website first according to the mobile devices.

• As the user's engagement is increasing on mobile devices, so you need to make sure that your website loading time should be less as compared to desktop devices.

• Optimize the meta tags of your website, as the mobile devices use less space, optimize content, images. 

Well thank you for reading my blog, please stay tuned with me for the latest blogs in digital marketing.

Email:- vinaykumar.bhargav@gmail.com

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Website Optimization Is Incumbent To Do SEO

In today's digital world, the online presence of the business has become essential. Every business owner wants to earn money, for that it needs to make sure that their business should be in the reach of more user. Digital marketing is the best solution to make your business reach to every user. As everybody has digital appliances, they do search online for every query.

But for more online presence your website should appear in the top results of google box.i.e SERP, Search Engine Result Page. Here comes the digital marketing which helps you to get traffic for your website and ranking in the SERP through various techniques. Online presence of your business can be increased via various ways like PPC, SMO, SEO, Email Marketing and so many.

Having a website for your business is not the only solution to get traffic. Before getting the traffic you need to know that your website should have a high reputation so that it appears at the top according to the search query of the user. For having a high ranking in the SERP, you need the help of SEO which has become essential in this high competition of the digital world.

Here we go to the original issue that before doing SEO you need to optimize your website to have a higher ranking in Google's result. Search Engine Optimization is basically a technique used to have a high ranking and have a large traffic to your website through organic, paid search results. Before doing SEO you need to compliance the conditions of search engine i.e. Google' conditions.

SEO is done with the two techniques, Off-Page Optimization i.e. SEO for the website and On-Page Optimization in the website. On-Page Optimization is called Website Optimization. For doing Website Optimization you should know about the following things come under the On-Page optimization.

Let us understand the following On-Page Optimization Activities:-

• Meta and Title tags:- These are the first and foremost HTML tag's used in your website coding. It doesn't alter the website content but it defines your webpage, what is really your webpage about. Your Title Tag should be of 50-70 characters long and your Meta description should have 250-270 characters. Keywords should be included in the Title tag and Meta description so that the search engine find your webpage relevant to the user's search query.
• H1, H2... Tags:- These tags are shown on your webpage. These tags tell about your webpage content. Each webpage should have a unique and single H1 tag so that the search engine crawlers find your webpage topic clearly for the user.
• Content:-  As it is said that in reference to SEO, Content is the king for SEO. So while optimizing your website your content should be unique and of high quality, so that search engine shows your website for the user's query. As the search engines give importance to the content so your keywords should be included in the content of each webpage.
• Img ALT Tag:-  While Optimizing your website you should check that all the alt tags used for images must be filled with the keywords. It would be better if you use your target keywords in the alt tags.
• Anchor Text:-  Use your target keywords in the anchor text while making hyperlinks, it will help search engines to understand that these keywords are relevant to that particular page. 
• Broken Links:- Your website should not have broken links. Broken Links affects your website reputation in the search engine result pages.

• Duplicate Content:- Your website should not have a duplicate content whether it is duplicate from internal pages or from external websites. Duplicate content will reduce your website ranking in the SERP.,
• External Links:- Please use social media tag buttons in your website to make your website more SEO friendly and nofollow the rest unuseful links.
• Canonical Issue:- This issue arises when your website doesn't have canonical tag. This creates duplicacy for the search engines. This issue arises when your website shows in the search result with or without "www". 
• Mobile Friendly:- Your website should be mobile friendly. As use of mobile devices is increasing as compared to desktop devices. We will understand this better in next blog of mobile optimization.
• Webpage Speed:- Your website speed must be good. As user doesn't stay on that websites which takes more time than 3-4 seconds in opening. So you should optimize your website in terms of speed also. 
• Favicon:-  Your website should have a brand icon to relate with your website and increase your visibility amongst the user and search engine.

One of the most important aspects of SEO is "keywords". You should find the high researchable keywords for your website and include in the meta tags, H1, alt tags, and especially in the Content. So that search engine gives your website importance in the SERP for the user query and increase your ranking for the targeted keywords. 

Thanks, Stay tuned with me for the next blog

Email:- vinaykumar.bhargav@gmail.com

Blog:- https://vinaykbhargav.blogspot.in/

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Need Of SEO In Modern Era-Why?

Well, first let me introduce you about SEO: Search Engine Optimization. Basically, SEO is a technique or a method which is used to increase visitors on your site and also increase the website ranking in the SERP(Search Engine Result Page) by "organic", "natural" etc. search.

As this is essential due to continuous increment of competitions of respective websites. As all the search engines have some protocols to follow to get that output of your website in the SERP.

To get higher rankings in SERP, there are two types of SEO Types. Let's talk about them.

• Black Hat SEO
• White Hat SEO

Let's start with White Hat SEO first, because Black hat SEO is not considered as a relevant technique for the regular improvement or maintain your ranking higher in search results.

White Hat SEO is a technique which completely follows search engines rules and regulations, uses some tactics and optimization strategies to get high ranks in the search results with keeping in mind the user first.

There are some useful strategies for you:-

• Social Bookmarking
• Blog Creation
• Article Submission
• Classifieds Listing
• Forum Post
• Blog Comments
• Business Listing
• PDF Share
• Video Submission
• Image Share

Black Hat SEO is that technique which is completely opposed to the White Hat SEO. As it doesn't follow rules and any kind of policies of search engines. It completely focuses on the search engines, not on the human audience. It uses some aggressive strategies to get higher ranks in the search results. It is not beneficial because it may result in spamming or banned by the search engines.

There are some strategies or tactics given below:-

• Keyword Stuffing
• Link Farming
• Doorway Pages
• Cloaking

We will discuss these both White Hat SEO and Black Hat SEO strategies in the next episode. So for further updates.

Stay Tuned With Me.

Thanks, Good-Bye

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